Identify a real company facing a current, actual marketing challenge and then: 1. Provide a detailed background to that company and its industry 2. Present and discuss the main marketing issues at hand 3. Drawing on data (primary and/or secondary) and relevant marketing concepts and tools covered in the entire programme, outline and defend: a detailed analysis and critique of the company’s decisions/actions AND/OR alternative courses of actions for the company to follow
# problem solving techniques: R programme, digital marketing strategy, data anlaysis, market research, services and customer relationship, conusmer behaviour, AI technologies, Machin learning, Strategic innovation.. etc
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