MAR4802 Lesson 7 Assignment – Read Company Case Bose: Better Prodcts by Focusing on the Product on pages 272-273 of your textbook, then answer the following questions:

July 4, 2023July 4, 2023 Discipline: Other

Read Company Case Bose: Better Prodcts by Focusing on the Product on pages 272-273 of your textbook, then answer the following questions:

  1. Based on concepts discussed in this chapter, describe the factors that have contributed to Bose’s new product success.
  2. Is Bose’s product development process customer centered? Explain.
  3. How is Bose unique with respect to product life cycle management?
  4. With respect to the product life cycle, what challenges does Bose face in managing its product portfolio?
  5. Can Bose continue to maintain its innovative culture without Amar Bose?

Your reply must be at least 500 words PLUS a minimum of 2 references to support your answer.  You must use correct APA formatting (Times New Roman 12 point font and 1 inch margins). Submit your paper as an attachment.  Your word count excludes the title page, abstract, and references.  

I attached the Company Case Bose that’s in our book and is needed for this assignment

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