You are required to perform a
comprehensive analysis of one case selected
from the textbook (12TH EDITION), You must use the case (material)
from the required textbook for this, and not add any information from external sources.
Assigned
Case: CASE 29-PANERA
BREAD COMPANY: RISING FORTUNES?
Textbook Information: STRATEGIC MANAGEMENT & BUSINESS POLICY
BY T. L.
WHEELEN AND J. D. HUNGER,
12TH EDITION, 2010, PRENTICE HALL; ISBN 978 0136097396.
STEPS AND GUIDELINES FOR CASE ANALYSIS
THE FORMAT REGARDING YOUR CASE
ANALYSIS INVOLVES TWO STAGES — STAGE I AND STAGE II– AS DESCRIBED BELOW.
FOLLOW THE INSTRUCTIONS GIVEN UNDER EACH STAGE
v BRIEF
OVERVIEW: A highly rational approach and is based on the facts given in the
case. Your task is to:
(a) thoroughly analyze the information
given in the assigned case;
(b)
develop an exhaustive list of Strengths
(S), Weaknesses (W), Opportunities (O), and Threats (T);
(c)
match or align
internal factors (S, W) with external factors (O, T) in a logical or rational
manner–S with O, W with O, S
with T, & W with T, and generate resultant strategies based on these SO, WO, ST, and WT combinations
in a matrix (SWOT/TOWS matrix)
with cells labeled accordingly
MORE DEATILS WILL ATTACH HERE