Chapter 8 – Brand communications, strategies for communications, and IMC objectives Chapter 9 – Planning the communications campaign and creative strategy Chapter 10 – Communication channels as well as exposure and engagement Chapter 11 – Sponsorship

 Reflection Notes – Sports Marketing
Please put your name in the header of the paper (where it says Reflection Notes – Sports Marketing
above). There should be 300-500 words of your thoughts for each note submitted.
For your reflections, here are three ways you can tackle (pun intended) the assignment.
1) Change of thought. Tell me:
a. What the topic is we covered (either one sentence or the number and title of the
chapter)
b. What you used to think about the topic as it pertains to marketing, sports, or related
industries
c. What you currently think after learning about the topic as it pertains to the same areas
2) Change of thought plus how it can be used. Tell me:
a. What the topic is we covered (either one sentence or the number and title of the
chapter)
b. What you currently think after learning about the topic as it pertains to marketing,
sports, or related industries
c. How this knowledge can be used by sports marketers (of course, this is what you think,
not what the book says!)
3) How it makes you better. Tell me:
a. What the topic is we covered (either one sentence or the number and title of the
chapter)
b. What you learned from the topic/chapter (in your own words)
c. How it will make you a better sports marketer.
These are just a few examples of how you can structure your reflection notes. I want to see that you are
engaged with the material, have reflected on it (mulled it around a bit), and that you are applying critical
thinking to the topics especially since, in the practice of marketing, there is no area that is totally black
and white; in most cases, “it depends.”
PLEASE NOTE:
 Submit this to the appropriate week’s assignment area as a word document (a pdf or any other
type of file will receive an automatic zero).
 If we are covering Chapter 3 in week 3, I would expect to see your note on Chapter 3 in week 3
or, at the latest, in week 4. I will not accept reflections for much-delayed submissions of
chapters; in other words, do not try to submit a reflection for Chapter 3 in week 5, 13, and so
on.