The Roles of Digital Marketing in Educational Institutions’ Strategies and Its Impact on the Student Decision-Making Process

July 8, 2023July 8, 2023 Discipline: Marketing

The use of digital platforms for brand or company promotion is known as digital
marketing. Emails, cell phones, and social media are digital channels. These channels not only
make sure that the company is marketed to the appropriate target market, but they also help to
build the company’s reputation and brand. Also, a significant effect on education today is the
rising usage of the internet and digital media (Nieto et al., 2019). Most students now utilize the
internet, so the educational industry has undergone a complete upheaval. This directly affects the
need for educational institutions and colleges to utilize the internet and mobile devices more
often to reach out to more students. Furthermore, digital marketing is the most excellent strategy
for educational institutions to connect with potential students.
Via the many statistical analysis tools already accessible, digital marketing helps
educational institutions to mark new scholars and more efficiently calculate their return on
investment (Nieto et al., 2019). Educational institutions with a solid digital presence have the
opportunity to reach students of all levels who are acquainted with the internet world beyond
regional borders, something they would only be able to do if they used conventional marketing
strategies. The research examines how digital marketing is used in educational institutions’
tactics and how it affects students’ decisions. i

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