This coursework requires you to address the following tasks. Reviewing relevant
determinants of impulse purchase that are proposed in the Meta-analytic framework
developed by Iyer et al. (2020, p386, Figure 1), critically evaluate how these
determinants can be applied to explain consumers’ usage of buy-now-pay-later. Using
scholarly work and up-to-date real-world examples, critique how robust the UK’s BNPL
sector is to protect consumers. Given your analysis and evaluation, create your own
diagram that might be considered for further research.
Reference
Iyer, G.R., Blut, M., Xiao, S.H., & Grewal, D. (2020). Impulse buying: a meta-analytic
review. Journal of the Academy of Marketing Science, Vol. 48, Iss.3, 384-404.
https://doi.org/10.1007/s11747-019-00670-w
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Reviewing relevant determinants of impulse purchase that are proposed in the Meta-analytic framework
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