Select any organization that interests you; the organization can be large or small, public or private, domestic or international. The organization wants to align itself with social media influencers to enhance its brand image and improve its performance in the marketplace. Select and analyze 3-5 social media influencers and recommend which one(s) would best serve the organization’s interests. If you recommend multiple options, be sure to rank your choices in order of effectiveness. Use a consistent set of criteria to evaluate the relevance and likelihood of success of the influencers you are considering.
Write your report in memo format and direct it to the head of the organization you have chosen.
Tips and Notes:
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In your report, identify ONE problem or decision and ~3-4 potential solutions. Based upon your careful analysis, recommend which ONE of these potential solutions would best address the problem or issue. If you cannot choose a single solution, then you should rank your possible solutions in order of effectiveness. You should not, however, recommend multiple solutions without weighing their relative effectiveness.
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Make sure the criteria you use to evaluate the potential solutions are clearly detailed. Analyze all solution options consistently according to your evaluative criteria. You may find it helpful to create a weighted decision matrix.
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Present information, research, and analysis logically, clearly, and in a well-organized fashion. Main points and major subtopics should be immediately apparent.
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Use standard letter or memo format (title pages and covers are unnecessary).
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The report should not be significantly longer or shorter than about 1500 words (not including references and quotations).
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Report should be single-spaced.
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Research sources should be properly documented (APA format) in a References section and in the body of the report using parenthetical citations. You must carefully research your topic and cite strong supporting sources that substantiate your recommendations.
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Organize your information logically and coherently to benefit your reader. What is the best way to present your information from your reader’s perspective?
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Use headings and sub-headings for your report. Use a consistent pattern of numbering and/or symbolization to outline your report.
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Pay careful attention to the suggestions in the online materials for suggestions on how to structure your report.