Conduct an audit of the Integrated Marketing Communications (IMC) of a corporate brand, Then propose new direction for the brand through a creative brief.

July 18, 2023July 18, 2023 Discipline: Other

First, Select one coherent product line or service offering from a corporate brand of your choice(Select a campaign created after 2017). Now, write a report of 2500 words following the instructions in the docuemnt “Assesment Brief and Rubric (Integrated Marketing communications plan)


IMPORTANT: I left you 2 examples of reports from previous years for you to guide yourself on how to write them (the document labeled Example 1 and 2). 

Some suggestions of corporate brands you can select:

Adidas, ASOS, Audi, Beats by Dre, Diesel, French Connection, Heinz, Kellogg’s, McDonalds, Microsoft, Cadburry, Nike, O2, Samsung, Sony, Subway, Timberland, Tom Ford, Topman, Topshop, Dove, Uniqlo, H&M.

please, Use many theoretical references from Google Scholar and avoid ChatGPT, as Turnitin can detect the use of this software, and I don’t want to be accused of plagiarism.

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