Read Case 10 from the text book: New Belgium Brewing- Respond to Case Analysis questions
Questions for Discussion
- What environmental issues does the New Belgium
Brewing Company work to address? How has NBB taken a strategic approach to
addressing these issues? Why do you think the company has taken such a
strong stance toward sustainability?
- Do you agree that New Belgium’s focus on social
responsibility provides a key competitive advantage for the company? Why
or why not?
- Some segments of society contend that companies
that sell alcoholic beverages and tobacco products cannot be socially
responsible organizations because of the nature of their primary products.
Do you believe that New Belgium’s actions and initiatives are indicative
of a socially responsible corporation? Why or why not?
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