Footnotes must be used for all references.
Read and learn from the excellent case (Merck case) given by the professor first.
Then look at the first two parts of our own.
Please use more charts and graphs to make a strong argument for your point.
The information you
provide in the sections of this report for the External Analysis, the Internal
Analysis, and the Market Analysis will largely be a summary of the Part 1
& Part 2 reports you wrote earlier.
provide in the sections of this report for the External Analysis, the Internal
Analysis, and the Market Analysis will largely be a summary of the Part 1
& Part 2 reports you wrote earlier.
But note that even based on the previous two reports. Plagiarism is also prohibited! Copying your own PAPER is also a form of academic dishonesty！ Papers will be submitted to Turnitin (plz provide a plagiarism check report).
Content should be included:
Executive Summary（1 paragraph）
1 Vision and Mission
(For the vision and mission section you
should develop your own vision and mission statements for the company.)
should develop your own vision and mission statements for the company.)
2 External Environment
2.1 Industry Sector
2.2 Raw Materials Sector
2.3 Human Resources Sector
2.4 Financial Resources Sector
2.5 Market Sector
2.6 Technology Sector
2.7 Economic Sector
2.8 Government Sector
2.9 Sociocultural Sector
2.10 International Sector
3 Internal Environment
3.1 Management
3.2 Marketing
3.3 Production/Operations
3.4 Finance/Accounting
3.5 Research & Development
4 Market Analysis
4.1 Positioning the organization in marketplace
4.2 Points of Parity
4.3 Points of Difference
4.4 Market Size and Growth
4.5 Target Market and Customers
4.6 Major Competitors and Participants
4.7 Recommendations
4.8 Products and Services