Review Application Case 5.6 “Creating a Unique Experience to Capture the Moments That Matter at Wimbledon” on pages 277 – 280 in your textbook. Conduct a thorough case analysis addressing the questions for discussion.
Grading Information
- Include the RIGHT things!
- Answers should be thorough and complete.
- Assignments will be graded on how well course terminology, concepts, and theories are integrated.
- Provide definitions of all course terms related to your response. Explain all concepts and theories
- Although the questions ask “What do you think…” answers should be based on course-related knowledge/research and not on opinions and experience. Evidence is necessary to inform decisions.
- Responses should point to specific case language to support your assertions.
- Work alone!
- All assignments are deemed individual work.
- No collaboration should take place.
- The use of outside AI apps or any other aids is strictly prohibited.
- An acceptable Turnitin Similarity Index should be below 20%.
- Use APA! Assignments must follow APA conventions in formatting, citations, and references.
- Check the length!
- Assignments must be at least three full pages in length.
- Do not type questions into your document.
- Do not adjust margins or include extraneous white space.
- Use the right software! All individual web assignments must be submitted as a Microsoft Word (2003 or newer) attachment to the assignment folder.