Chosen business and related organisation:
Fashion industry – Boohoo
Report Context
Imagine you are working in the
Marketing department for BooHoo. All business areas have contributed, in some
way, to a climate change crisis. UN Paris Treaty Goals and Cop27 are triggers
for dynamic change in Marketing decisions.
Driven by a need to assess challenges
and identify opportunities for Marketing, your Marketing Director would like an
analysis of the current macro environmental issues likely to affect the
business. To do this, you must produce a report using appropriate theory.
You are to:
(1) Include a visual theoretical
framework (PESTLE) and use this to research each macro element. (2) explain how
macro issues affect your business area (3) Analyse what this means for
marketing planning process (4) highlight challenges and opportunities this
presents to your company’s marketing mix decisions; (5) make recommendations
derived from your analysis, including consideration given to cultural awareness
and Global markets.
The steps for producing the report:
1.
Watch video on The United Nations, Paris Treaty Climate Goals
Your report
should include the following sections:
Report outline stages:
1. Cover page
2. Contents
page – this refers to numbered headings and sub-headings in main body
3. Executive
summary – this summarises the report in one paragraph
4. Introduction
– refer to UN Paris Treaty agreement and how your business area has contributed
to climate crisis- keep brief with aims of your report clearly visible and
stated (250 words approx.)
5. Main Body
– include a macro-framework (use PESTLE). Complete the framework using bullet
points. Include citations to substantiate your points (e.g. Govt.UK. WRAP, BBC,
The Guardian, MINTEL) Use macro elements to produce numbered headers and
sub-headers to analyse your chosen business area, from a range of macro perspectives.
(550 words approx.)
6. Consider
your chosen business – discuss what your main body Macro analysis points mean
for marketing decisions by way of challenges/threats and opportunities. Link
this succinctly to Marketing Mix elements e.g Product, Price, Promotion, Place.
(550 words approx.)
7. Conclusion – briefly summarise key findings
(250 words approx.)
8. Recommendations
– how your chosen business can make a positive impact on Global sustainability through
changes in their Marketing Mix elements. You could also use key global
sustainability debates to identify and explain international and cultural context,
labelling or collaborative partnerships (400 words approx.)
9. Reference
page
Useful credible sources:
Political – Govt.uk, BBC, The Guardian, UN, Times, FT.Com, The Economist, Huffington Post, The Telegraph, COP27.
Economic – Govt.uk, BBC, OECD, UNCTAD, WTO, IMF, Investors Chronicle, FT.Com
Socio-cultural – ONS, MINTEL, STATISTA, PASSPORT, WARC, WGSN
Technological – WIRED, Forbes, BBC, Telegraph, FT.com, WARC, WGSN
Legal – BBC, Search MMY Library via ‘Subject Guide’ ‘Law’ ‘European and International Law’ websites and databases https://www.mmu.ac.uk/library/referencing-and-study-support/european-and-international-law
Environmental – WRAP, National Geographic, Ellen MacArthur Foundation, UN, WRAP, WARC, WGSN, COP27.