Students will select a small company or non-profit and develop a marketing plan following the guidelines in the course preparing an executive summary, situational analysis, SWOT Analysis, marketing goals and objectives, marketing strategy, marketing implementation, evaluation, and control. The project should be a minimum of 10 pages (which does not include the cover page, table of contents, reference, or appendices).
Students will select a small company or non-profit and develop a marketing plan following the guidelines in the course
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