Please read the HBR Article: “The Elusive Green Consumer” and complete the following (attached):

July 28, 2023July 28, 2023 Discipline: Marketing

  2. Please read the HBR Article: “The Elusive Green Consumer” and complete the following (attached):


    a) Using evidence from the article and the chapter readings, develop a three-page (double-spaced, 12-point Time Roman) essay on how each of the consumer behavior influences (internal, external, situational) has the potential to affect consumer decisions for green products or response to organizations that implement sustainable practices. 

    i)You must choose and expand on at least three (3) factors from each category (use Exhibit 2.1- the Consumer Value Framework for a list of the significant factors under each category). That is, select any three internal influences, any three external forces, and the three significant situational influences (for a total of 9 factors in your essay- please highlight for clarity)

    ii) In your 3-page essay, include the implications or recommendations for marketers.


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