The impact of different dimensions of experiential marketing on consumer satisfaction and loyalty in the Chinese hospitality industry.

July 29, 2023July 29, 2023 Discipline: Marketing

1. Please complete this assignment according to the format in the “literature outline” document. 

2. in 2.4, please complete this assignment based on the hypothesis and hypothesis framework that I have provided. 
3. please state specifically and clearly what the research gap is. 
4. This assignment is based on the five dimensions of experiential marketing, namely “sense, feel, think, act, relate”. Please reflect this in 2.2 “General overview of the literature”. 
5. Describe the reasons for experiential marketing in the hospitality industry and the advantages/disadvantages of experiential marketing for the hospitality industry. 
6. Describe how customer satisfaction and customer loyalty are related to experiential marketing.
7. Please demonstrate critical thinking in the assignment. 
8. Use reliable journals or books as references, they are available to be looked up, if possible try to choose literature from recent years. And please refer to the ABS list.

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