Qualitative and quantitative research are research methodologies used to analyze human behavior and organizational functioning. Although these represent two unique types of research methods, they both aim to answer or evaluate research question(s).
Imagine you are a human resource consultant asked to train a group of new employees on quantitative and qualitative research, including the application of these methods in an organizational setting.
Develop a training module in 1 of the following formats:
- 6- to 8-slide PowerPoint presentation with comprehensive speaker notes with visual elements
- 6- to 8-minute video or audio podcast
- 6- to 8-minute or slide online interactive/presentation
Include the following in your assignment:
- Overview: Define in your own words qualitative and quantitative research.
- Assessment Methods: Provide at least 1 example of a testing, assessment, or evaluation method for (1) qualitative research and (2) quantitative research.
- Practical Application: Describe at least 2 organizational situations (e.g., high attrition rate, declining morale, training outcome improvement, or diversity training gaps) to illustrate effective application for both types of research. Include the following:
- Purpose or objective of the research
- Research design
- Sampling method
- Any statistical method used to analyze data
- Anticipated results
- Conclusion: Summarize the main points about qualitative and quantitative research that you want your audience to take away from this training.
Evaluation of this assignment will include the following criteria:
- Accuracy of content
- Clarity of visuals and sound
- Use of currently relevant examples
- Credible use of current professional/scholarly sources to support your stance or argument
Sound and visibility are critically important. Practice and make sure the viewer can see and/or hear you.
Record yourself using a webcam, camera phone, or audio recorder.
Cite any sources to support your assignment.