Case Study- ‘Enrich Not Exploit’: Can New CSR Strategy Help Body Shop Regain Glory?

Case Questions

  1. How did Body Shop emerge as a champion of CSR while challenging industry norms? How important a contribution did Roddick make to the creation of Body Shop?

  2. How did the acquisition by L’Oréal affect the ethical image of Body Shop? Discuss the problems Body Shop faced following the takeover.

  3. Critically analyze Body Shop’s new CSR approach.

  4. Do you think the revamped strategy will help Body Shop regain its lost glory as a leader in ethical business? What possible challenges could Schwartz and Davis face going forward and how can they be tackled?

Use references. APA citations. 

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