Create a business report that focuses on the TUI GROUP and that respects the following structure:
Report
structure
Executive Summary (250 words) A suggested
format would be to create an introduction which defines tourism marketing
concepts. Tell the reader: a) the previews of the main points covered in
the full report in the executive summary; b) introduce the aim of the report;
and c) how information is presented.
Company Background (250 words) should
describe the background of the company and the brief introduction of the
company and services / products you have chosen. [Basic
company information (Company name, structure, location)
Ownership
and management team
Company
history
Mission
statement
Product/service
and customer
Future
goals]
External Analysis (500 words) should
identify and discuss the macro environment with particular attention
to a) the identification of customers / consumers and analysis of
their needs; b) analysis of the organisation’s competitive situation by using
“Opportunities & Threats” or “PESTLE” Analysis models.
Internal Analysis (500 words) should
identify and discuss an internal analysis focusing on the organisations
capability to meet the needs of its customers by using one of the “Strengths
& Weakness” or “Porter’s Five Force” models.
Ethical in business (250 words) should
describe the measures adopted by the management of business venture in order to
make ethics work in the organization and identify the ethical behavior of
business venture.
Future Development (250 words) should
identify and discuss the issues raised by the audit and any actions you feel
the organisation should be taking with regard to its future marketing activity
by using appropriate marketing channel and ethical consideration.
Please use sources from Google Scholar, Jstor, the company’s website as well as any other publications released by the TUI Group, EBSCO, ScienceDirect; SpringerLink; Wiley Online Library; Emerald Insight; Taylor & Francis Online; Academia.edu; ResearchGate and any other academic resources.
At the submission, please also provide a TURNITIN report that shows the plagiarism under 10%.
Also, the reference list must be formatted as per Harvard referencing. (attached guide on how to format the references by type)
Please also include in-text citations where they can be used.