THE INFLUENCE OF CONTENT MARKETING ON CUSTOMER LOYALTY IN MALAYSIA’S PET FOOD PRODUCT INDUSTRY

August 11, 2023August 11, 2023 Discipline: Business and Management

Introduction to the Applied Business Project Topic (300 words approximately) 

• What is your topic? 
• What is your focus? 
• How will you investigate it? 
• Why is this research topic important? 
Literature Review (600 words approximately) 
• What literature will you use for your project? 
• Who are the key writers? 
• What are the key debates in the literature? 
• What aspect of theory will you focus upon for your project? 
Please note: 
One (1) Dependence Variable (1 Journal) 
two (2) Independence Variable (2 Journals)
** Journal from Emerald preferrably
Research Methodology (300 words approximately) 
• What is your research question/objectives? 
• How will you address them? 
• What methodological approach will you use? 
• How do you envisage collecting your data?
Electronic Submission 
All submissions must go through Turnitin checks. 
Proposal : Turnitin Minimum 2%, maximum 25% 

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