Analysing the
easyJet company and its marketing strategy following the 4p’s of marketing,
please discuss the following:
1.
Chosen Organization Marketing Channels – Discuss
the marketing channels the organization uses to reach its target audience.
Highlight online and offline channels, distribution methods, and any
partnerships.
2.
Features of Production – Outline the
unique features of the organization’s products or services. Highlight what sets
them apart from competitors and their appeal to the target market.
3.
Nature of Market – Analyse the
organization’s target market. Discuss demographic, psychographic, and behavioural
characteristics of the audience they cater to.
4.
Number and Location of Consumers – Discuss
the geographic reach of the organization’s consumer base and how it impacts
their marketing decisions.
5.
Stage of Product Life Cycle – Explain the
current stage of the organization’s product(s) in the product life cycle and
discuss the implications for their marketing strategies.
6.
Customer Buying Behaviour – Analyse how
customers make purchasing decisions for the organization’s offerings. Discuss
factors influencing their choices.
7.
Competitive Environment and Competitor Behaviour
– Discuss the competitive landscape in which the organization operates. Analyse
key competitors, their strategies, and how the organization differentiates
itself.
8.
Globalization of Marketing System – Examine
the organization’s approach to globalization. Discuss any international markets
they target and adaptations made to the marketing mix for global audiences.
The sources to be used need to be from the period 2018- present and need to be academic ( have author,date, no wikipedia and use the company official site)
Please keep in mind that at least 2 of the sources provided in the attachments need to be used in the assignment.