Create a discussion post discussing two articles of successful and unsuccessful products as well as how how a firms product strategy and marketing mix should be driven by consumer needs.
August 13, 2023August 13, 2023
Discipline: Marketing
You will use two articles describing firms’ product strategy (Can be any of the attached articles). When applying the marketing mix, the strategy should be driven by consumer needs. When answering, do not take for granted the fact that consumers make purchasing decisions based on perceived benefits. When making strategic decisions, translating desired benefits to product design, features, and overall product strategy can be challenging for marketers.
Discuss why this is the case, citing specific real-world examples of products that have been successful and products that have been unsuccessful. (Meta’s Horizon Worlds & How Important is Product Marketing Strategy for Businesses).
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