Develop a marketing strategy for a start-up business for a product or service to include the following

August 16, 2023August 16, 2023 Discipline: Marketing
Develop a marketing strategy for a start-up business for a product or service to include the following:
  • Target Market
  • Positioning
Marketing Mix:
  1. Product
  2. Price
  3. Promotion
  4. Place
  5. People
If service-based venture, include:
  1. Physical Evidence
  2. Process
  3. Productivity
*Please submit your paper/project and powerpoint slides here as two attachments and one submission.
The marketing strategy should be at least two to three pages in length minimum, not including title page and references page. Each student will also develop PowerPoint slides and make a presentation of their marketing strategy. Paper and slides must be in 7th Edition APA format and include at least 3 References.
PO5 – Demonstrate the integration of specific knowledge and business skills learned from a concentration.
PSLO5.8 – The student demonstrates the integration of specific knowledge and business skills in entrepreneurship.
PSLO1.1 – The student applies marketing strategies to business decisions.
PSLO2.1 – The student analyzes and applies legal/regulatory business practices to business situations.
PSLO2.2 – The student applies ethical decision-making to business situations, including diversity and inclusion.

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