Research proposal – The effect of Content Marketing on Customer Engagement in Pet industry.
Students should select a valid research topic and conduct research into the scholarly literature in that area. Students are advised to review 10 key academic journal articles relevant to the topic they have chosen.
The
Applied Business Project proposal should contain the following sections:
1. Introduction to the Applied Business Project Topic (300 words)
2. Brief review of the key literature (600 words)
3. Proposed Research Methodology (300 words)
4. Time plan for completion of the project on a Gantt Chart
5. Bibliography
Introduction to the Applied Business Project Topic (300 words approximately)
• What is your topic?
• What is your focus?
• How will you investigate it?
• Why is this research topic important?
Literature Review (600 words approximately)
• What literature will you use for your project?
• Who are the key writers?
• What are the key debates in the literature?
• What aspect of theory will you focus upon for your project?
Please note:
One (1) Dependence Variable (1 Journal)
two (2) Independence Variable (2 Journals)
** Journal from Emerald preferrably
Research Methodology (300 words approximately)
• What is your research question/objectives?
• How will you address them?
• What methodological approach will you use?
• How do you envisage collecting your data?
Electronic Submission
All submissions must go through Turnitin checks.
Proposal : Turnitin Minimum 2%, maximum 25%
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