A QUALITIVE STUDY: ARE PROACTIVE AND REACTIVE RELATIONSHIPS STRATEGIES IN RETAIL BUSINESS A MEANS OF LEVERING CUSTOMER LOYALTY

The references for the definitions should be no more than 5 years old

The words are the following:
STRATEGI GOALS
REACTIVE BEHAVIOR
PROACTIVE CUSTOMER RELATIONS
PROACTIVE STRATEGIES
REACTIVE CUSTOMER RELATIONS
REACTIVE STRATEGIES
RELATIONSHIP INVESTMENT
RELATIONSHIP MARKETING
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*** Attached is the paper which these definitions will be an addition to what already exists. 

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