Subject: Consumer Behavior MKT305
This is a Discussion Post assignment. You must read all attachments to complete this assignment. It is mandatory that you read and follow the directions. Again reading all attachments is a must and mandatory. Please provide a good detailed response. Cite sources according to JWMI WRITING STANDARD. You must cite the sources correctly! Please read the attachment for assignment instruction before you bid on this order.
ASSIGNMENT:
- Social media has impacted our lives in many ways; it is an important communication tool that people use to connect with other people or organizations. Consumers use social media to share their experiences, reviews, advice, warnings, tips, and any other information that may be appealing to their “connections” or “friends”. This shared information can often be a helpful source that may influence consumers’ decision-making. Based on what you have learned, how does social media influence a consumer’s attitude towards a brand or advertisements? Has social media affected your purchasing decisions or opinion of a brand? In this week’s blog post, discuss two to three methods in which a business could use TikTok to influence consumer behavior. (Hint: See Chapter 8 in the textbook for more details).
- Your blog entry should be approximately two to three paragraphs in length.
- Be sure to respond to at least one of your classmates’ posts.
Instructions:
- Provide a professional detailed response for this assignment order.
- You must follow the Strayer Writing Standards (see attached)
- RESPOND TO 1 OF MY CLASSMATES DISCUSSION POSTS.
- Response to classmate must be a good detailed response.
LEARN
Readings
From CB8:
- Chapter 11, “Consumers in Situations.”
- Chapter 11 PowerPoint [PPTX]. (see attached)
- Chapter 12, “Decision-Making I: Need Recognition and Search.”
- Chapter 12 PowerPoint [PPTX]. (see attached)
This resource also aligns to the weekly content:
- Yelp 101 [PDF].
- Find out about Yelp in Yelp 101.
From CB8:
- Chapter 11, “Consumers in Situations.”
- Chapter 11 PowerPoint [PPTX]. (see attached)
- Chapter 12, “Decision-Making I: Need Recognition and Search.”
- Chapter 12 PowerPoint [PPTX]. (see attached)
This resource also aligns to the weekly content:
- Yelp 101 [PDF].
- Find out about Yelp in Yelp 101.
Multimedia
- Marketing Foundations: Analyzing Your Customers. https://www.linkedin.com/checkpoint/enterprise/login/57878161?pathWildcard=57878161&application=learning&redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fmarketing-foundations-2%2Fanalyzing-your-customers%3Fu%3D57878161%26autoAdvance%3Dfalse
- Marketing Foundations: Customer Decision Journey – Importance of the Decision Journey. https://www.linkedin.com/checkpoint/enterprise/login/57878161?pathWildcard=57878161&application=learning&redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fmarketing-foundations-customer-decision-journey%2Fimportance-of-the-decision-journey-13926968%3Fu%3D57878161%26autoAdvance%3Dfalse
- Marketing Foundations: Customer Decision Journey – How the Decision Journey Has Evolved. https://www.linkedin.com/checkpoint/enterprise/login/57878161?pathWildcard=57878161&application=learning&redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fmarketing-foundations-customer-decision-journey%2Fhow-the-decision-journey-has-evolved-13933034%3Fu%3D57878161%26autoAdvance%3Dfalse
- Marketing Foundations: Analyzing Your Customers. https://www.linkedin.com/checkpoint/enterprise/login/57878161?pathWildcard=57878161&application=learning&redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fmarketing-foundations-2%2Fanalyzing-your-customers%3Fu%3D57878161%26autoAdvance%3Dfalse
- Marketing Foundations: Customer Decision Journey – Importance of the Decision Journey. https://www.linkedin.com/checkpoint/enterprise/login/57878161?pathWildcard=57878161&application=learning&redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fmarketing-foundations-customer-decision-journey%2Fimportance-of-the-decision-journey-13926968%3Fu%3D57878161%26autoAdvance%3Dfalse
- Marketing Foundations: Customer Decision Journey – How the Decision Journey Has Evolved. https://www.linkedin.com/checkpoint/enterprise/login/57878161?pathWildcard=57878161&application=learning&redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fmarketing-foundations-customer-decision-journey%2Fhow-the-decision-journey-has-evolved-13933034%3Fu%3D57878161%26autoAdvance%3Dfalse
Classmates
posts: Please prepare a detailed response to
each of my classmate’s posts. Please respond as if you are speaking/conversing directly to my
classmate. Again this response must be professional, personable, and detailed.
posts: Please prepare a detailed response to
each of my classmate’s posts. Please respond as if you are speaking/conversing directly to my
classmate. Again this response must be professional, personable, and detailed.