Your research paper may address any topic covered in this course that is of interest to you as long as you include the following. Frame your topic as a business problem/challenge

August 31, 2023August 31, 2023 Discipline: Marketing
  • Frame your topic as a business problem/challenge
  • Discuss how marketing research is used to identify and exploit business opportunities
  • Examine the role of ethics incorporating concepts from the field of marketing and psychology
  • Discuss how combining marketing and psychology perspectives/methods would contribute to the resolution of the problem/challenge
  • Justify the importance of the problem/challenge in a social or global context
  • Include a limited quantitative discussion and analysis of the business problem/challenge (be sure to incorporate accurate calculations, estimates, risk analyses or quantitative evaluations of the problem/challenge)
  • Appraise the sources of information utilized in the assignment
*** Topic has to be marketing research related, but other than that, nothing specific. 
Examples: Problem definition and solution in a marketing context, data collection methods, research design, survey planning, etc. 

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