Analyze the results of the marketing research performed by the Faith & Main Consultants from the Case Study regarding the perception of the organization’s women’s health services.
Prepare a 500- to 700-word marketing research summary.
Include the following:
Analyze the Faith & Main primary marketing research results.
Summarize the secondary research articles you found, explaining how they do or do not support the Faith & Main Consultants’ primary research findings. Explain why you believe the organization needs to conduct additional primary consumer market research.
State the type of additional information you believe is needed from such research.
State the tools and techniques you would add, explaining why you recommend them, including why they would be the most efficient and effective.
Explain how you would incorporate consumer demographics and feedback on consumer health care preferences into the design for products, services, or branding.
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