To what extent dose digital marketing influence consumer shopping behavior and how live streaming shopping in China stand out from the rest of the digital marketing solutions .With the development of the technology, the way of marketing changed a lot, digital marketing become more and more popular over time. This study examines how online shopping has evolved from television shopping to live online shopping, how different consumers think about live online shopping, and what impact live online shopping has had on consumers and businesses. This article also examines the link between online shopping and social media, and how consumers shop online through social media. The article will also use quantitative research to examine in depth the attitudes of different groups of people towards online and offline shopping, and their reasons for choosing offline shopping or live web shopping.
To what extent dose digital marketing influence consumer shopping behavior and how live streaming shopping in China stand out from the rest of the digital marketing solutions
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