Methodology: Cross cultural comparison on human values and marketing preferences

September 6, 2023September 6, 2023 Discipline: Marketing

I have crafted for the research methodology section and was given feedback by my supervisor on how to improve the section. for my paper, i have created a set of questions to understand the marketing preferences using schwartz 10 values and 10 advertising/marketing appeals. Please refer to the set of questionnaires to understand the question. On the bottom of each number is the values and apppeals used for the questionnaire. 

One point to note, the reason of using the word ‘engaged’ in the questionnaire is because in marketing, the first step for interest is consumers need to engage with the ads (for example; click on the ads / comment / repost etc). Hence, i developed the questionnaire to know what kind of messaging we can use to get consumers to engage and eventually drive for purchasing.

Appreciate the help to expand and answer the feedback as per highlighted in the comments section. Let me know if you have further questions.

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