Directions: Answer each question in-depth and completely based on what we know from the CVS health case.

September 7, 2023September 7, 2023 Discipline: Marketing

Discussion Questions for CVS Health Case

 

Directions: Answer each question in-depth and completely based on what we know from the CVS health case.

1. Who are CVS Health’s customers? Describe each customer group.

2. Why is non-adherence a problem for different stakeholders (i.e., those that have a stake in this discussion)?

3. Why do customers choose not to adhere to their medication regimens?

4. How does CVS Health propose to increase medication adherence with their Pharmacy Advisor Program?

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