I need to write an assessment for
CIPS Practitioner on Market Intelligence using the attached (crib sheet).
Please follow the attached file –
CAP Candidate Assignment & Project Guidance
v11.1a July 22 Final –
please use the following tools in
the assessment:
1. SWOT analysis.
2. PESTLE analysis.
3. The KRALJIC matrix.
4. Mendelow’s matrix.
5. 4 Ps of marketing
(Product, Price, Place & Promotion).
Kindly make sure that, the
following are excluded from the word count:
Front page, Contents Page,
Executive Summary, Models typically expressed in the form of tables, diagrams
or graphs, Reference list and Bibliography, Appendices.