The metaverse will increase consumer loyalty towards brands. Discuss why or why not?

September 16, 2023September 16, 2023 Discipline: Marketing

In your discussion use the area of consumer behaviour research: 

  • Consumer communities: characterised by needs, motivations and social influences. 

    To get started on this case study please read the following overview journal article:

    ‘Metaverse marketing how the metaverse will shape the future.  See PDF below. It can be

     used within the case response. 

    You must support your answer with theory – theoretical analysis of consumer behaviour 

    should be the primary focus in the response. 

    You must use a minimum of 4 journal articles, demonstrate a clear understanding and 

    articulation of scholarly research on the topic. (See attached)

    You must use a minimum of 4 industry research reports (see attached)

    Brand examples come secondary to your focus on theoretical analysis & critical discussion.

    See further notes on assignment in Metaverse assignment notes PDF.

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