In the Industry Paper, you will research the industry, including data points on the key competitors and their supply chains. You will discuss the macro-environmental environment using assigned library databases — to research and identify critical issues facing the industry. This assignment is to research the industry and succinctly and accurately analyze external issues facing that industry supported by third-party (cited) data points in bullet form and using APA reference citations.
FORMAT OF THE MEMO
Length: 2 pages for paper, approximately 500 words, plus 1 page to list APA citations from in-text citations
Font: 11-point Arial or Calibri font
Double Spaced
Citations: Use APA citations in the text; then list your citations in detail on the references page at the end of the document
FORMAT OF THE MEMO
Length: 2 pages for paper, approximately 500 words, plus 1 page to list APA citations from in-text citations
Font: 11-point Arial or Calibri font
Double Spaced
Citations: Use APA citations in the text; then list your citations in detail on the references page at the end of the document
Research Guide:
Recommended resources are IBISWorld, Passport, and Mintel. When doing a search you will find reports and data for keywords, Beer, Craft Beer, Brewing, Craft Brewing, Mid-Atlantic Craft Beer, Hospitality, and DC Restaurant Market