analyze the Rent the Runway case that was included in the Harvard Business coursepack and provide a written answer to the question below:

September 21, 2023September 21, 2023 Discipline: Entrepreneurship

As the case ends in January 2010, the cofounders are considering whether to stick with their original plan to pursue operational improvements or accelerating their timeline for fundraising to expand to other customer segments and usage occasions.

  1. Which route would you recommend? Why?
  2. If they were to expand, which opportunity would you recommend and why?
  3. How does this case relate to our client project?

This assignment is worth 20 points and should be uploaded to Sakai before class. Points will be awarded for answers that:

  • Demonstrate that the case was fully read and the key issues of the case were understood
  • Clearly articulate your argument and show insightful analysis of the content
  • Relate decisions back to the case, outside material, and/or course material
  • Are free of spelling and grammatical errors
  • Are no more than 3 pages in length

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