Choose any topic based on “Promotion” concepts covered (chap 11-18) in the textbook

I have received several questions regarding the four assigned
PowerPoint presentations. Hence the following clarifications and
guidance:

• First, recall that the course is fundamentally
  organized around the “4Ps” (Chapters 11-18): 1) Price; 2) Promotion; 3)
  Product and; 4) Placement.
• Secondarily, there are “Related Concepts” covered in Chapters 1-10
• Again,
  you are required to complete four (4) presentations — graded
  separately — of between 15-20 slides per presentation (Roughly 60
  slides in total).
• Considering the two points above, you therefore have the following two choices: 1) Create four (4) presentations including only
  the “4Ps” or 2) Create four (4) presentations including three (3) of
  the “4Ps” and one (1) presentation from any topic in Chapters 1-10
  (“Related Concepts”).

For example, you may consider the following topics within each chapter that we have covered thus far (i.e. “Related Concepts”):

Chapter 1

1. Six Categories of Marketing
2. Eight Universal Functions of Marketing

Chapter 2

1. Components of a Marketing Plan
2. Porter’s Five Forces: Identify an Application
3. SWOT Analysis: Identify an Application

Chapter 3

1. Major Federal Laws
2. Major Regulatory Agencies
3. Ethical Issues in Marketing

Chapter 4

1. Online Marketing Capabilities
2. Assessing Effectiveness of an E-Commerce Site