Why is it important to know customers’ needs? What are the ways to create a successful product?

September 26, 2023 Discipline: Marketing

You will be producing three graduate-level research papers. For each paper, you will choose one of four consumer behavior topics. Only one of the four provided topics needs to be covered in each respective paper.

Each of these topics, in one form or another, has been approved for numerous Masters and Doctoral dissertations by Dissertation committees at numerous universities across the world. Therefore, you will find no shortage of research materials for you to review.

However, as a graduate level student, you are expected to not only to analyze and synthesize previously published research, but to reach your own conclusion on topic, as well as support it with previously published peer-reviewed research.

Just to be clear, peer-reviewed research articles are articles that are not only written by experts, but are also reviewed by several other experts in the field before publication into a journal in order to insure the article’s quality. Our library has numerous databases of these peer-reviewed articles. You are expected to use these articles to support your research, ideas, and arguments.

General guidelines for the research paper assignments:

· Papers must be APA 7 formatted.

· An APA-formatted bibliography must correspond with the citations in the paper. (You cannot have references without citations, or citations without references.)

· Each paper is expected to be between 800-words and 1200-words in length. You may go over the page maximum, but I would appreciate it if you did not.

· All researched facts must be properly cited.

· All papers should be proofread, and be free of spelling and grammar errors.

· Direct quotes cannot represent more than 7% of the total word count of the paper.

· All papers must have a minimum of three references that include at minimum:

o Two peer-reviewed articles

o textbook

Consumer Behavior
Buying, Having, and Being