Assignment instructions
In this assignment, you will show your skills and knowledge on Resource-Based View (RBV) strategy model. RBV identifies the internal resources of a firm as a strategic advantage.
Choose a local firm in your city/country that has done remarkably well in recent times or has incurred heavy losses. Provide the name, website, and key products/services of the firm at the starting of the answer. Please do not discuss a hypothetical firm (that does not exist) or a firm that has been recently launched.
Based on your research and knowledge about this firm, answer the following questions.
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Discuss the tangible and intangible resources this firm has. Suggest which resources it can build and which ones it can maintain.
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Explain which resources are heterogeneous and immobile in this firm and why?
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Perform a VRIO analysis (Valuable–Rare-difficult to Imitate–Organized to capture value) of the firm’s resources and identify its competitive advantage. Based on this analysis, discuss what leads to differential performance for any firm.
Submission instructions
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Write the question before your answer. Your submission should be with a minimum of 750 words and not more than 1500 words (not including a title page and a reference page), double-spaced with 1-inch margins, in 12-point Times New Roman font.
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Support your arguments with sources and evidence. Use high-quality, credible, relevant sources to develop ideas that are appropriate for the discipline and genre of writing.