Levendary Cafe: The China Challenge case study in your coursepack, conduct an analysis of how Levendary Cafe entered the Chinese market, including:

September 28, 2023September 28, 2023 Discipline: Entrepreneurship
  • Provide a brief introduction of Levendary’s entry into the Chinese market
  • How did they use Adaptation in their entry into the Chinese market?
  • From your perspective, how successful was Levendary Cafe in China?
  • What could the company do to be (or be more) successful in China?

 

This assignment is worth 20 points and should be uploaded to Sakai before class. Points will be awarded for answers that:

  • Demonstrate a clear understanding of the Adaptation concept 
  • Demonstrate that the case was fully read and the key issues of the case were understood
  • Analysis is well-organized, coherent, and supported by relevant evidence and examples from the case study
  • Are free of spelling and grammatical errors
  • 3-5 pages in length
  • Must be submitted in an editable format, such as Word, Pages, or Google Doc link

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