It is important to identify both internal and external stakeholders for your sustainability initiative. It is through identification of and communication with these stakeholders that you will understand what partnerships might benefit the initiative. These can include community leaders, organizations, and even patients, their families, and friends.
The top leadership of your selected organization has requested that you prepare a stakeholder engagement analysis and strategy for your sustainability initiative.
Part I: Stakeholder identification analysis
Prepare a 350- to 400-word identification and analysis of the key internal and external stakeholders essential to your initiative’s success. Include the following:
- Identify key internal and external stakeholders who are essential to the success of your initiative. Provide evidence for your choices.
- Identify partnerships that can be formed between organizations to foster collaboration or healthy competition. Provide evidence for your choices,
- Identify community leaders who can use power and influence to further the initiative on your behalf. Provide evidence for your choices.
Part II: Patient engagement strategy
Develop a 350- to 400-word strategy for how you will engage patients and their friends or family to participate in your initiative (directly or indirectly).
Part III: Promotional media strategy
Develop a 350- to 400-word promotional media strategy and promotional elements for your sustainability initiative that will be used to reach your identified stakeholders. Include the following:
- A 90- to 175-word script for a 30- to 60-second online advertisement that promotes your sustainability initiative, advocates for sustainable health care practices, and invites the community to action
- A storyboard that outlines the advertisement. Complete the Script and Storyboard Template for this part of the assignment.
- Four social media posts in the platform of your choosing that promotes your initiative and invites the community to get involved
Note: You do not have to actually post these online but indicate on which platform you would post them.