How is authenticity used as part of political public relations strategy? Consider the stylistic features of authenticity, platform affordances, and the efficacy of this approach in your answer.

October 29, 2024October 29, 2024 Discipline: Education

Political communication via social media often seeks to use “authenticity” as a type of political currency to influence voters ( Enli, 2015; Enli & Rosenberg, 2018; Highfield, 2017; Hobbs & Allen, 2023; McTernan, 2024)

Enli, G. (2015). “Trust Me, I Am Authentic!” Authenticity Illusions in Social Media Politics. In The Routledge companion to social media and politics: Routledge.

Enli, G., & Rosenberg, L. T. (2018). Trust in the age of social media: Populist politicians seem more authentic. Social Media + Society, 4(1), 1–9. https://doi.org/10.1177/2056305118764430Links to an external site.

Highfield, T. (2017). Social media and everyday politics. John Wiley & Sons.

Hobbs, M. J., & Allen, P. (2023). Political public relations, leadership, and COVID-19: A comparative assessment of Prime Ministers Ardern and Morrison on Facebook and Twitter. Public Relations Review, 49(2), 102326. https://doi.org/10.1016/j.pubrev.2023.102326

McTernan, C. (2024). Politics of the gut: Comparative content analysis of Australian political Facebook posts using authenticity and populist frameworks. Communication Research and Practice, pp. 1–16. https://doi.org/10.1080/22041451.2024.2347689

Are you struggling with your paper? Let us handle it - WE ARE EXPERTS!

Whatever paper you need - we will help you write it

Get started

Starts at $9 /page

Login Register Reset

How our paper writing service works

It's very simple!

  • Fill out the order form

    Complete the order form by providing as much information as possible, and then click the submit button.

  • Choose writer

    Select your preferred writer for the project, or let us assign the best writer for you.

  • Add funds

    Allocate funds to your wallet. You can release these funds to the writer incrementally, after each section is completed and meets your expected quality.

  • Ready

    Download the finished work. Review the paper and request free edits if needed. Optionally, rate the writer and leave a review.

Place order now