Learning Goal: I’m working on a english discussion question and need an explanation and answer to help me learn.
As the Industry (or ‘External’) Analysis in a Strategic Assessment can be contrasted with the Opportunity and Threats Components of a SWOT analysis, similarly, the Internal Analysis (assets, capabilities, competencies) portion of a Strategic Assessment can be compared to the Strengths and Weaknesses of a SWOT Analysis.
How are they different (Internal Strategic Assessments and Strengths and Weaknesses)? How do these serve different purposes?