TeleCommunication Systems (TCS) and Johannesburg, South Africa based Cellfind Ltd. have partnered to offer services solutions in Africa. Cellfind’s offerings will include the location-based services solution provided by TCS. Mobile operators can enable location services and generate revenue almost immediately by using TCS’s platform and Cellfind’s applications. This is the first agreement between the two companies and the first for TeleCommunication Systems in Africa. Wireless operators will benefit from a comprehensive, cost-effective solution, while consumers will benefit from emergency location tracking, tracking of goods in transit, and more. Do you think that this new partnership is a strategic for for both companies? Explain your answer in pointing out the advantages and disadvantages of this agreement.
mktg 2010 case study 8
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