Apply best practices to serve the needs of a culturally and socially diverse customer base

Learning Goal: I’m working on a management writing question and need an explanation and answer to help me learn.

Scenario

You are a diversity consultant hired to collect information about Kansas City General Hospital (KCGH) and report to its diversity steering committee. The hospital’s leadership supports a cultural and policy shift toward being more inclusive of diverse patients. KCGH is a large, urban hospital that serves diverse racial and ethnic populations. Your task is to craft a presentation for the committee that assesses KCGH and includes at least three specific areas for improvement.

Kansas City General Hospital logo

Directions

KCGH has hired you as a diversity consultant to assess the hospital’s current state of cultural and social sensitivity toward diversity and then present your findings and recommendations to the hospital’s diversity steering committee. Your presentation will need to address the following:

  • Identify the needs of a culturally and socially diverse customer base.
    • Define “culturally diverse.â€� What are the needs of this customer base?
    • Define “socially diverse.â€� What are the needs of this customer base?
  • Identify mistakes made by organization that relate to not serving needs of a culturally and socially diverse customer base.
    • What specific mistakes is KCGH making in regards to gender?
    • What specific mistakes in KCGH making in regards to language?
    • What specific mistakes is KCGH making in regards to access?
    • What specific mistakes is KCGH making in regards to race/ethnicity?
    • What specific mistakes is KCGH making in regards to culture?
    • What specific mistakes is KCGH making in regards to socioeconomic concerns?
  • Explain best practices for KCGH—including hiring a diverse workforce—to serve the needs of a culturally and socially diverse customer base. Use the document provided in Supporting Materials to review other organizations’ best practices.
    • Why is hiring a diverse workforce imperative to serving the needs of a culturally and socially diverse customer base?
    • Which best practices serve different cultural groups in general—that is, that meet the needs of multiple different groups, not specific groups?
  • Describe the benefits of diversity for growing and maintaining a diverse customer base, and explain how they support an organization like KCGH.
    • How does a diverse workforce influence team perspectives within the organization, and how does that ultimately impact the customer base?
    • What are the benefits of diversity in relation to company culture?
  • Recommend three specific best practices for KCGH.
    • Which areas should KCGH most focus on?
    • Why should KCGH focus on these areas?
    • Which practices will have the biggest positive impact?
    • Which practices are most important?

What to Submit

Every project has a deliverable or deliverables, which are the files that must be submitted before your project can be assessed. For this project, you must submit the following:

Presentation
This 15- to 20-slide presentation should assess KCGH and provide solutions in order to serve the needs of a culturally and socially diverse customer base.

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