Zalora has 31% of the marketplace share of NVM. It has an active customer base of 16.3 million users. It is one of Asia’s leading fashion destinations. Thus, this makes us keen to know the business model of Zalora. Zalora is an online retailer that sells luxurious high-end clothing from both local and global brands. It was founded in 2012 by Rocket Internet (Neubodi, Kitschen, Adidas, Casio, &, etc). Despite its main focus is on selling all things that are luxurious fashion; ranging from accessories, bags, clothes, and even grooming supplies and footwear, Zalora now accepts third-party retailers to sell their products on a platform. The headquarters of Zalora is located in Singapore. They have many localized sites in places like Indonesia, Malaysia, Hongkong, Vietnam, Philippines, Thailand, etc. Zalora provides products for both male and female customers on its platform. The age of customers is between 16- 44 years old, is the target audience of Zalora because of their interest in new fashion products and the changing need of items. Fashion enthusiasts are the main target audience for Zalora as these customers are going to buy their products more often them the other customers. So, Zalora has a deeper interest in this type of target audience.
Question 1
You were an owner of Zalora shop, describe some of the ways you can use social media to promote your products. (50 marks)
Question 2
Determine 5 competitive dimension of Air Asia to target market demand compare to other airlines. (50 marks)
CLO 2: Perform industry analysis using the necessary analytical tools
CLO3: Propose ideas for new product or services and managing the creative process in an organisational context.