Please keep in mind the topic must be EVERGREEN – if someone reads this 3 months from now, it will STILL serve to inform or entertain. This is especially challenging, in the category of ENTERTAINMENT, as public interest in any one release moves very quickly to the next new/big thing. Three months is an eternity in ENTERTAINMENT. However, there are themes that will always serve to inform or entertain within this category. Think carefully and more broadly, especially if you choose ENTERTAINMENT.
Based on ONE of the companies chosen -Walmart – write a (<400 word) Feature Article that may serve as Evergreen – NOT TIME SENSITIVE – Content on the Company’s website or be published in a mainstream publication (name it) as a paid post.
Consider these questions:
What’s the specific topic?
Who is the audience for this story?
What type of feature story is this?
What specifically will the reader find attractive, informative and persuasive?
How does your Company benefit from this story?
Are they any negative aspects to the story that could harm the Company’s reputation, sales, etc.?
AND Will this topic still be of interest 3 months from now? How can you spin it to be EVERGREEN – relevant for a longer time?