Discipline: Business & Finance - Marketing

Students will be working on the following elements of the marketing plan: Situation analysis, Macro-Level External Environment (i.e., Political & Legal, Sociocultural, Technological, Economic) Competitive Environment (i.e., Threats of new entrants, rivalry among existing firms, Threats of substitute products, bargaining power of buyers, Bargaining power of suppliers) Internal environment (i.e., Firm Structure, Firm Culture, Firm […]

In preparation for this research effort, review the following resources and familiarize yourself with the Airport Categories (FAA) https://www.faa.gov/airports/planning_capacity/categories established by the FAA. Also, read the following case study which is located in the attachment section. Grubesic, T. H., Fuellhart, K., Wei, F., & O’Connor, K. (2017). Regional perspectives on general aviation and reliever airports: […]

  Social Media Plan Introduction This portfolio work project, a social media plan and PowerPoint presentation, will help you demonstrate competency in developing effective social media plans that build awareness, customer relationships, and customer loyalty. Scenario For this assignment, choose either Option 1 or Option 2. You do not need to do both. You will apply one of […]

Pick a Topic! Marketing Research Pick one topic that interests you the most from the lists immediately below: Advertising What are the best forms of advertising for a small business, large business, government, etc.? Do an analysis of appropriate/recommended social media platforms and advertising mediums based on generational demographics, e.g. Gen X, Gen Y, Gen […]

Deliverable Length: No more than 2,000 words Description Key Assignment Final Draft Part 1 Tasks: (Objectives from Weeks 1–4) Based on the work that you have done this term, write the following sections for your venture’s business plan: Expanded Market Environment (Phase 1 IP)  Marketing Mix (Phase 2 IP and DB)  Digital Marketing Plan (Phase […]

Deliverable Length: 1000 words You will use the new venture business plan from ENTR615 and your work from Week 4 for this assignment. The final draft should incorporate feedback provided by your instructor and peers during the course.  The new venture business plan from ENTR615 should include the following sections: Table of Contents (TOC)  Mission […]

Deliverable Length: 2–3 paragraphs Summative Discussion Board Review and reflect on the knowledge you have gained from this course. Based on your review and reflection, write at least 3 paragraphs on the following: What were the most compelling topics learned in this course?  How did participating in discussions help your understanding of the subject matter? […]

  Instructions Conduct research on Stacy’s Pita Chips  between 1996 through 2006. Apply the information from your research on  Stacy’s Pita Chips to the topics listed below.  Benefits and costs related to owning a small business. The connection between operational best practices and managerial knowledge. Key success factors that would support the success of a […]

 Using what you have learned about the key elements of branding and brand management, such as purpose, positioning, promise, personality and values, and brand expression, construct a one-page resume and a one-page cover letter that capitalize on you as a unique brand you want to sell to potential employers. You need to ensure that the […]

Summative Discussion Board Review and reflect on the knowledge you have gained from this course. Based on your review and reflection, write at least 3 paragraphs on the following: What were the most compelling topics learned in this course?  How did participating in discussions help your understanding of the subject matter? Is anything still unclear […]