Discipline: Business & Finance - Marketing

 Using what you have learned about the key elements of branding and brand management, such as purpose, positioning, promise, personality and values, and brand expression, construct a one-page resume and a one-page cover letter that capitalize on you as a unique brand you want to sell to potential employers. You need to ensure that the […]

Summative Discussion Board Review and reflect on the knowledge you have gained from this course. Based on your review and reflection, write at least 3 paragraphs on the following: What were the most compelling topics learned in this course?  How did participating in discussions help your understanding of the subject matter? Is anything still unclear […]

 Week 6 Writing Assignment          Prepare a two to four page written answer on “Why do marketing channels conflict and how might you get them to work together?”   This should include a discussion around distribution channels including  the use of wholesalers, distributors and retailers as well as  logistics.  Include at least 3 academic references in […]

   Case Analysis #3 (MGT5430 Organizational Behavior) Read Oracle case found in the Module Learning Resources and address questions 1 to 5 at end of the case. Use the references in the case to gain more knowledge of the case. Some of the URLs in the references are outdated, therefore, you need to research for […]

Prepare To set the stage, read the following articles and consult the Green Airport  https://www.flyri.com/  · The $$: Air Service Development Fund (Warwick Beacon) https://warwickonline.com/stories/4-airlines-get-3375m-to-promote-16-new-routes-irish-trade-mission-slated,127652  · The Challenge: How to… market new routes as an airline (Routes Online) https://www.routesonline.com/news/29/breaking-news/270467/how-to-market-new-routes-as-an-airline/  · (Optional) Blog Articles for Marketing Ideas…Aviation Marketing Insights (Simplifying) http://simpliflying.com/aviation-marketing-insights/  Scenario You are hired as […]

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