Discipline: Marketing

Global Marketing Environment in Iran & the impact they have global marketing activities & strategiesGlobal Marketing Environment in Iran & the impact they have global marketing activities & strategies

The assignment is a 3000 word breifing report on the Country of Iran, using an appropriate medium and exploring 3 marco elements of the global markting environment for Iran and critical evaluate the impact they have on global marketing activites and stratgies.  PESTLE – May thoughts on this are: Politicial & Law Structure internally and on […]

Thesis about Company LG Electronics : What marketing strategies can LG use to increase sales/market share by ?% in the end of 2024?Thesis about Company LG Electronics : What marketing strategies can LG use to increase sales/market share by ?% in the end of 2024?

The Thesis requires 6 chapters in total.  Chapter 1: Introduction Chpater 2: Theoretical framework *Chapter 3: Research methodology (Important) *Chapter 4: Results (present the collected data and analyses) (Important) Chapter 5: Conclusion Chapter 6: Recommendation I’ve made first 3 chapters and got feedback from my supervisor.  I’ve attached the pdf file with feedback on it, […]

THERE ARE TWO TYPES OF HYPOTHESES: DESCRIPTIVE AND CAUSAL. DESCRIPTIVE HYPOTHESES ADDRESS POSSIBLE ANSWERS TO SPECIFIC BUSINESS PROBLEMS. CAUSAL HYPOTHESES ARE THEORETICAL STATEMENTS ABOUT RELATIONSHIPS BETWEEN VARIABLES.THERE ARE TWO TYPES OF HYPOTHESES: DESCRIPTIVE AND CAUSAL. DESCRIPTIVE HYPOTHESES ADDRESS POSSIBLE ANSWERS TO SPECIFIC BUSINESS PROBLEMS. CAUSAL HYPOTHESES ARE THEORETICAL STATEMENTS ABOUT RELATIONSHIPS BETWEEN VARIABLES.

HYPOTHESES PROVIDE THE BASIS FOR THE RELATIONSHIPS BETWEEN CONSTRUCTS PICTURED IN CONCEPTUAL MODELS.  THERE ARE TWO TYPES OF HYPOTHESES:  DESCRIPTIVE AND CAUSAL.  DESCRIPTIVE HYPOTHESES ADDRESS POSSIBLE ANSWERS TO SPECIFIC BUSINESS PROBLEMS.  CAUSAL HYPOTHESES ARE THEORETICAL STATEMENTS ABOUT RELATIONSHIPS BETWEEN VARIABLES. (1).  BASED ON THE FOLLOWING RESEARCH QUESTION, WRITE TWO DESCRIPTIVE HYPOTHESES:  “WHY DOES THIS RETAIL STORE […]

Discuss which type of customer would have the biggest impact on the overall sales and profit how is choice relate to the profit impact of the customer; does your choice encompass the concepts of customer lifetime value and customer loyalty? If so, how?ne.Discuss which type of customer would have the biggest impact on the overall sales and profit how is choice relate to the profit impact of the customer; does your choice encompass the concepts of customer lifetime value and customer loyalty? If so, how?ne.

After a United Airlines flight, a passenger found that a $3,500 guitar he had checked in as luggage had been badly damaged. The passenger jumped through all of the proper hoops to obtain compensation from United but to no avail. After realizing United was not going to pay the replacement cost, the passenger made a […]

Document the steps you will take to organize a “focus group” for the EchoSense product you are developing for this course.Document the steps you will take to organize a “focus group” for the EchoSense product you are developing for this course.

First, locate the following articles through EBSCOhost: 1.    Mcquarrie, E. F. (1989). The practical handbook and guide to focus group research/focus groups: A guide for marketing and advertising professionals. Journal of Marketing Research (JMR), 26(1), 121-125. 2.    Herich, D. (2015). 7 reasons to add focus groups to your marketing mix. Global Cosmetic Industry, 183(4), 50-51. 3.    Canipe, M.M. (2020). Unmoderated Focus Groups […]

Why is it important to know customers’ needs? What are the ways to create a successful product?Why is it important to know customers’ needs? What are the ways to create a successful product?

You will be producing three graduate-level research papers.  For each paper, you will choose one of four consumer behavior topics. Only one of the four provided topics needs to be covered in each respective paper.  Each of these topics, in one form or another, has been approved for numerous Masters and Doctoral dissertations by Dissertation committees at […]

Analyse the organisational planning process Analyse the trends in B2B organisational marketingAnalyse the organisational planning process Analyse the trends in B2B organisational marketing

B2B Marketing  Related Course Objectives:  Analyse the organisational planning process Analyse the trends in B2B organisational marketing Produce creative, action-oriented and practical solutions to business marketing problems Incorporate technological solutions into B2B marketing solutions Communicate effectively (written) in a business marketing context

Current Event Assignment: The 4 P’s in Marketing (Product, Price, Promotion, and Place)Current Event Assignment: The 4 P’s in Marketing (Product, Price, Promotion, and Place)

Share a current news event and tie it to “The 4 P’s in Marketing (Product, Price, Promotion, and Place).”  Please follow the essay template exactly as it is listed below: 1st paragraph: Topic Overview 2nd paragraph: Current Event (CE) Detail (Provide Link) 3rd paragraph: Discussion/Tie it to the 4 P’s in Marketing/How do the 4 P’s in […]

Discuss the importance of evaluating the competition and continually refining your position in the market to maintain an advantage.Discuss the importance of evaluating the competition and continually refining your position in the market to maintain an advantage.

Analyzing outcomes from previous months is a helpful step in refining projections and a process. Discuss the importance of evaluating the competition and continually refining your position in the market to maintain an advantage. Provide a synopsis for your case and evaluation of your results, using a scholarly article found on EBSCOhost (Attached Positive Positioning) […]

Choose any topic based on “Promotion” concepts covered (chap 11-18) in the textbookChoose any topic based on “Promotion” concepts covered (chap 11-18) in the textbook

For this course, the following textbook is assigned: Boone, L., and David Kurtz. Contemporary Marketing. 19th ed., CENGAGE, 2022. Instructor’s message: I have received several questions regarding the four assigned PowerPoint presentations. Hence the following clarifications and guidance: First, recall that the course is fundamentally organized around the “4Ps” (Chapters 11-18): 1) Price; 2) Promotion; […]