Discipline: Marketing

To what extent do colour perceptions impact consumer behaviour and purchase decisions, in the context of healthy food products?To what extent do colour perceptions impact consumer behaviour and purchase decisions, in the context of healthy food products?

I would like to write 10-15 questions in order to test the following: “To what extent do colour perceptions impact consumer behaviour and purchase decisions, in the context of healthy food products?”. This questionnaire will be sent to 100 UK students. I am attaching you the literature review for this dissertation title and some powerpoints […]

Case Analysis 1 (The Voice War Continues: Hey Google vs. Alexa vs. Siri in 2022)Case Analysis 1 (The Voice War Continues: Hey Google vs. Alexa vs. Siri in 2022)

**Pay attention to the Case Study Outline section in the course syllabus and the Grading Rubric for Case Analysis PDF in Getting Started section.** *ORIGINALITY REQUIRED: This case analysis assignment must be your original work for MBA706. Your assignment should be your own work and in your own words. Course material and external sources must […]

The assignment covers service concept (marketing), research design, operations management and quality management. This is an application assignment so do not explain the theory/definitions.The assignment covers service concept (marketing), research design, operations management and quality management. This is an application assignment so do not explain the theory/definitions.

  For this assignment (part A, B & C), please choose a luxurious hotel and make the assignment according to the instruction below. A. Service concept Service Design 1. Present a quick overview to introduce your company (max 1 A4): – Give the name. – Describe the basic characteristics: in a short summary, describe these […]

Management report, As a school director , you are tasked with navigating the rapidly changing landscape of higher educationManagement report, As a school director , you are tasked with navigating the rapidly changing landscape of higher education

As the Director of “SBS Swiss Business School”, you are tasked with navigating the rapidly changing landscape of higher education. The global COVID-19 pandemic has disrupted traditional learning methods and intensified competition within the sector. Additionally, emerging technologies like ChatGPT and other AI tools are demanding a reevaluation of current educational approaches. In light of […]

4-2 Final Project Milestone Two: SMART Goals, Creative Strategy Statement, and Creative Brief4-2 Final Project Milestone Two: SMART Goals, Creative Strategy Statement, and Creative Brief

Overview For the final project, you will develop an integrated marketing communications plan based on the SNHU Pet Supply case study. You will convey how you will create a cohesive marketing message and how you will communicate that message across three to five marketing channels as well as your strategy for communicating the message internally. Your […]

Business to Consumer (B2C) and Business to Business (B2B) Relationship Marketing AssignmentBusiness to Consumer (B2C) and Business to Business (B2B) Relationship Marketing Assignment

1. Assignment  requirements and instructions are in the uploaded file,please read carefully. 2. Find at least ten references.  3. Important: All references must be available on the Academic Journal Guide 2021 list. The accompanying URL is below, and references that must be found at this URL may be used. Enquiry Website Link: https://charteredabs.org/academic-journal-guide-2021-view/

Writing assignment is part marketing, part digital-online business, and partly persuasive writing.Writing assignment is part marketing, part digital-online business, and partly persuasive writing.

Your Uncle Johnny has just won the mega-millions California lottery. He wants to open up a truck rental business since he is passionate about trucks. He is purchasing pickup trucks, high roof cargo vans, 12 foot trucks, 16 foot trucks, and 22 foot trucks. He wants to keep the business in the family and you […]

When it comes to Market Research, any information is good information.” Is this a reasonable statement? Why or why not?When it comes to Market Research, any information is good information.” Is this a reasonable statement? Why or why not?

Marketing Consider the following: “When it comes to Market Research, any information is good information.”  Is this a reasonable statement? Why or why not? Develop and post your initial response to the statement presented.  Remember to consider multiple perspectives on the statement (all sides of the argument) as you develop your initial post.  Read and […]

Integrated Marketing Communications, public relations. Strategic decision-planning areas a sales managerIntegrated Marketing Communications, public relations. Strategic decision-planning areas a sales manager

Discuss what integrated marketing communications are. Then explain how public relations help in creating an integrated marketing communications system. In what ways does the company you selected for your Marketing Research App use IMC? Next When it comes to personal selling, what are some strategic decision-planning areas a sales manager should consider when establishing a […]

Week Three Prep Page – Preparing for the Week Four Individual Assignment: An Introduction to GainsightWeek Three Prep Page – Preparing for the Week Four Individual Assignment: An Introduction to Gainsight

Assignment Overview Introduction: In Week Four, we will be analyzing the branding and positioning strategies of Gainsight, a company that provides a data-driven customer relationship platform to retain subscription customers. The purpose of this pre-assignment is to help you prepare for the Week Four Individual Assignment and begin your research. Background: Gainsight has disrupted the market by providing […]