For this course, the following textbook is assigned: Boone, L., and David Kurtz. Contemporary Marketing. 19th ed., CENGAGE, 2022. Instructor’s message: I have received several questions regarding the four assigned PowerPoint presentations. Hence the following clarifications and guidance: First, recall that the course is fundamentally organized around the “4Ps” (Chapters 11-18): 1) Price; 2) Promotion; […]
Discipline: Marketing
Choose any topic based on federal law regulatory concepts covered (chap 1-10) in the textbookChoose any topic based on federal law regulatory concepts covered (chap 1-10) in the textbook
For this course, the following textbook is assigned: Boone, L., and David Kurtz. Contemporary Marketing. 19th ed., CENGAGE, 2022. Instructor’s message: I have received several questions regarding the four assigned PowerPoint presentations. Hence the following clarifications and guidance: First, recall that the course is fundamentally organized around the “4Ps” (Chapters 11-18): 1) Price; 2) Promotion; […]
Create a pitch for a series for Hulu, Netflix, Peacock TV, etc. about a marketing detective agency.Create a pitch for a series for Hulu, Netflix, Peacock TV, etc. about a marketing detective agency.
Create a pitch for a series (for Hulu, Netflix, Peacock TV, etc.) about a marketing detective agency that uses their marketing research skills to solve marketing mysteries. Write 1-2 pages about what kinds of cases your detective agency would accept (or seek), what tools your agency would use, and what specific, tangible benefits you could […]
What would Netflix-India do on its 4Ps to expand the market (i.e., Indian market)?What would Netflix-India do on its 4Ps to expand the market (i.e., Indian market)?
Case Analysis 2 Please read the case study Netflix goes to Bollywood, review the supplementary data, and address the following question through the discussion of two key marketing strategy issues. What would Netflix-India do on its 4Ps to expand the market (i.e., Indian market)? For this case study, specifically, you will discuss two Ps as your two key issues, respectively; […]
The metaverse will increase consumer loyalty towards brands. Discuss why or why not?The metaverse will increase consumer loyalty towards brands. Discuss why or why not?
In your discussion use the area of consumer behaviour research: Consumer communities: characterised by needs, motivations and social influences. To get started on this case study please read the following overview journal article: ‘Metaverse marketing how the metaverse will shape the future. See PDF below. It can be used within the case response. You must support your answer […]
Examine the advantages and disadvantages of group decisions as compared to individual decisions.Examine the advantages and disadvantages of group decisions as compared to individual decisions.
Use the following textbook as source for citation: (H) Organizational Behavior Stephen P. Robbins and Timothy A. Judge, 2019 Pearson ISBN.13: 978-0-134-72932-9 Grading criteria requirements are as followed: responses should be typed using a standard font 12-point type size and double spaced. Restatement of the question., Evaluation of the paper will depend on the standard […]
Write a discussion post pertaining to the types and functions of marketing intermediariesWrite a discussion post pertaining to the types and functions of marketing intermediaries
What are the various types and functions of marketing intermediaries (Provided in attachments)? Which are more important for large businesses and why? Which are more important for the small business and why? How could additional marketing channel options help you better serve your target market? In your initial post…Provide a synopsis for your case and […]
Directions: Answer each question in-depth and completely based on what we know from the CVS health case.Directions: Answer each question in-depth and completely based on what we know from the CVS health case.
Discussion Questions for CVS Health Case Directions: Answer each question in-depth and completely based on what we know from the CVS health case. 1. Who are CVS Health’s customers? Describe each customer group. 2. Why is non-adherence a problem for different stakeholders (i.e., those that have a stake in this discussion)? 3. Why do customers choose not […]
correction for a report with it presentation regarding to the professor feedbackcorrection for a report with it presentation regarding to the professor feedback
REPORT FeedBack: You need to support your background, vision, mission, etc much more with reference sources. For example your first image from the Economist only goes up to 2016, pre-COVID, very out of date. Market segmentation is just descriptive, you need to actually give data on how they are actually segmenting, what segments do they […]
The Responsibility of Business – Stockholders or Stakeholders – Has Business Become More Socially Conscious? Should It Be?The Responsibility of Business – Stockholders or Stakeholders – Has Business Become More Socially Conscious? Should It Be?
Essay 1 –The Responsibility of Business – Stockholders or Stakeholders – Has Business Become More Socially Conscious? Should It Be? A fundamental question when exploring the role of business/marketing in society Is whether the responsibility of business and its managers when making decisions is to its Stockholders (owners) or its Stakeholders (everybody and […]